#43 - TRANSFORM Your Roofing Business with These Social Media Tips | Chad Lubinski

In this episode of Construction Tech Talk, we dive deep into the social media strategies that can take roofing contractors, and other trade professionals, to the next level. Nick discusses with Chad, a guru in social media and long-form content creation, about the essentials of posting on different platforms, making viral content, and harnessing the power of podcasting to build relatable and engaging content. We also explore the importance of optimizing profiles, targeting the right audience, and utilizing tools like SocialBee and vidIQ to enhance your content strategy. Listen in to learn how funny and relatable content, alongside informative and inspiring posts, can help build your brand and attract inbound leads.

 

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00:00 The Social Media Lottery: Increasing Your Chances of Going Viral
00:49 Introduction to Construction Tech Talk with Chad
01:52 Understanding Engaging Content and Its Impact
04:51 The Importance of Building a Brand
10:51 Optimizing Your Social Media Profile
15:48 Creating Relatable and Shareable Content
24:45 The Evolution of Social Media Platforms
26:12 Podcasting as a Content Strategy
27:54 Building Relationships Through Podcasts
31:11 Tailoring Content for Different Platforms
33:56 Optimizing Content for Maximum Reach
38:20 The Power of Product Reviews
41:21 SEO and Content Strategy for Contractors
46:36 Final Thoughts and Recommendations