#29 - CRM Secrets YOU NEED To Know for Construction Success - Eric Bergus

In this episode of Construction Tech Talk, host and industry expert dives into a captivating conversation with Eric Bergus from Followup CRM. Discover how Followup CRM, originally designed by Greg Wallach for one of South Florida’s largest commercial roofing companies, has transformed sales processes for construction companies. Eric explains the importance of pre-qualifying leads, 💥standardizing sales processes, effective follow-ups, and leveraging technology to enhance efficiency and profitability. Gain insights into common construction industry challenges, the significance of customer relationships, and the best practices for managing sales teams. Perfect for construction professionals looking to streamline operations and boost sales performance.

 

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00:00 Introduction to Construction Challenges

00:16 Meet Eric Bergus: The Journey of Follow Up CRM

00:49 The Origin Story of Follow Up CRM

03:34 The Importance of Centralized Customer Information

03:49 Scaling and Valuing Your Construction Business

04:43 Sales Fundamentals and KPIs

07:26 Effective Follow-Up Strategies

14:49 The Psychological Battle of Sales

18:33 Ideal Clients for Follow Up CRM

20:04 Standardizing Sales Processes

25:48 Luxury Roofing Projects and Specialization

27:09 Sales Process for Commercial Roofing

31:22 Handling Sales Objections

32:45 Effective Estimating and Proposal Strategies

35:44 Integrating Estimating Tools with CRM

39:01 Navigating Commercial Roofing Challenges

45:49 Enhancing Customer Experience in B2B Sales

48:56 Project Management and Execution

51:57 Vendor and Subcontractor Relationships

53:26 Final Thoughts and Words of Wisdom